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ASM's Toy Fair 2007 Coverage

Welcome to ASM's Toy Fair 2007 Coverage!

You can't keep a good site down, can you? ASM is proud to be back in business for our Eighth year of independent Toy Fair coverage. No ads. No sponsors. Just you and us.

You know the drill. Our team is in New York for the 2007 Toy Fair. As soon as they get pictures back to the home base, we'll get them online. To the left you'll see links to the companies we've covered, both with reports and galleries. Throughout the next week, this list will expand greatly. While we have a good number of appointments scheduled, you'll never know what we'll come across, so keep checking back!

Our main URL is http://toyfair07.asmzine.com. However, if DNS hasn't propagated yet, you can reach us at http://www.asmzine.com/toyfair07/. Either way, you'll get to us.

Got a question? E-mail us!

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Thanks for joining us!


2/18/2007 - 11:37am EST -- For the record, ASM was not allowed to take pictures of Mattel's 2007 Barbie Collector line, just like the rest of the media outlets. We appreciate everyone's interest in seeing our pictures, but we have none to provide you for this line, contrary to what has been reported elsewhere.

2/16/2007 - 1:45am EST -- Finally tonight, we have Integrity Toys and their Fashion Royalty line. Again, these dolls bring grace and high fashion to the doll world. Check out the photos in our gallery!

2/16/2007 - 1:43am EST -- In our fashion doll category, we have Gene, designed by Jason Wu. You can check out these figures with a definite classic style in our gallery!

2/16/2007 - 1:06am EST -- Whoops! Found some missing pictures from Diamond Select! These include toys based on Mouse Guard, Stargate SG-1, Speed Racer and more! Check out the photos in our gallery!

2/16/2007 - 12:58am EST -- Wild Republic will produce toys based on the late Steve Irwin's work. The Steve Irwin Wildlife Adventure Series includes plush animals plus action figures and playsets featuring Steve and the animals he devoted his life to studying and protecting. See the pictures in our gallery!

2/16/2007 - 12:56am EST -- UNKL Brand brings -- well, I'm not sure how to describe these toys. They're unique -- check them out in our gallery!

2/16/2007 - 12:53am EST -- Underground Toys is a distributor of toys from the new Doctor Who series and Little Apple Dolls! Check out the pictures in our gallery!

2/16/2007 - 12:51am EST -- Tonner will bring you dolls with such licenses as Spider-Man, DC, Memoirs of a Geisha, Wizard of Oz and more! See the photoes in our gallery!

2/16/2007 - 12:28am EST -- Sport Fun will bring out skateboards based on the Transformers movie! Note: other skateboards and scooters were there but no photos were permitted. See what pictures we could take in our gallery!

2/16/2007 - 12:26am EST -- Shocker Toys continues its Shockini line and other figures based on license properties. Look at the photos in our gallery!

2/16/2007 - 12:25am EST -- Saizon brings you the popular Stickfas action figures! And this year, the first licensed Stikfas will appear -- Evangelion! Check out the pictures in our gallery!

2/16/2007 - 12:23am EST -- Product Enterprise makes Daleks, Avengers, Thunderbirds and more! Note: The retro-style spacesuit figure seen last year has been put on hold while they develop a larger line around the concept. See the photoes in our gallery!

2/15/2007 - 11:36pm EST -- Only Hearts Club continues its popular line of high-quality dolls and adds new younger brother and sister characters! See the photos in our gallery!

2/15/2007 - 11:34pm EST -- Mini Mag Stands and Displays makes magnetic stands for Star Wars and other action figures, so you can pose them in various situations. Then display them in those poses! Check out the photos in our gallery!

2/15/2007 - 11:31pm EST -- Merit International is a distributor of 1/6th scale figures, Hong Kong vinyl figurines, and more! Check out the photos in our gallery!

2/15/2007 - 11:22pm EST -- Huckleberry Toys is going to produce retro-style McDonaldland characters in 2007. They also had Gwen Stefani dolls on display, but no photos were allowed of those. Check out the McD's photos in our gallery!

2/15/2007 - 11:20pm EST -- Corgi International, which recently merged with Master Replicas, continues to bring you licensed property products, including awesome prop replicas from Star Wars, Pirates of the Caribbean, The Golden Compass and more! See them all in our gallery! Note: They will be making Transformers movie busts, dioramas, mugs and more, but no photos were allowed.

2/15/2007 - 11:17pm EST -- Basic Fun brings you Transformers keychains and carabiners and Avatar: The Last Airbender keychains! Check out the gallery!

2/15/2007 - 10:55pm EST -- We had a second appointment with LEGO, and we have new pictures of Batman, Bionicle, Castle, Creator, Duplo, Exo-Force, Mars Mission, Star Wars, Technic and more! Check out the gallery!

2/14/2007 - 3:30pm EST -- To reflect the proper name of SOTA Toys, the gallery has been renamed, resulting in a new URL. Also, due to prior commitments, any Toy Fair updates that might happen tonight will be after midnight, EST.

2/14/2007 - 1:09am EST -- SOTA Toys brings you the Transformers G1 Chess game and Street Fighter! Check out the gallery!

2/14/2007 - 1:07am EST -- Bleeding Edge brings you Begoths! Check out the gallery!

2/14/2007 - 12:42am EST -- Entertainment Earth Distribution and Bif Bang Pow! bring you Flash Gordon and more! Check out the gallery!

2/14/2007 - 12:40am EST -- Organic brings you Transformers and more stuff I have no idea about. Take a look anyway in the gallery!

2/14/2007 - 12:39am EST -- McFarlane Toys brings you Spawn, Dragons, and more! Check out the gallery!

2/14/2007 - 12:21am EST -- Dark Horse Comics brings the 30th anniversary McQuarrie Luke vs. Darth statues, Serenity ornaments, Hellboy busts, collectibles from Weta, and Monster Theater! Check out the gallery!

2/14/2007 - 12:17am EST -- Comic Images brings you plush Star Wars characters! Aw, check out the cuteness in the gallery!

2/14/2007 - 12:15am EST -- Attakus brings you statues based on Star Wars and other characters! Check out the gallery!

2/14/2007 - 12:10am EST -- In more confusion, DC Direct had a booth just for themselves, showcasing the DC Unlimited line of World of Warcraft, Afro Samurai, DC Minimates, AmeComi Heroine-Series, Vertigo and more from the world of DC! Check out the gallery!

2/13/2007 - 11:00pm EST -- Mezco brings you Attack of the Living Dead, Family Guy, Hellboy, Living Dead Dolls, South Park, and more! Check out the gallery!

2/13/2007 - 10:59pm EST -- Marvel Toys, formerly ToyBiz, brings you toys based on comic characters -- none of them Marvel -- in their Legendary Heroes line as well as TNA Wrestling figures. Check out the gallery!

2/13/2007 - 10:58pm EST -- Gentle Giant brings you statues and busts based on Star Wars, Clash of the Titans, Hellboy Animated and more! Check out the gallery!

2/13/2007 - 10:57pm EST -- Diamond Select Toys makes life interesting for gallery creation. They had a booth that featured Art Asylum and their properties, including 24 Minimates, Battlestar Galactica (figures and Minimates), Buffy the Vampire Slayer, Angel, Marvel (figures and Minimates), Star Trek (figures and Minimates), Movie Minimates, and Transformers. You can see that gallery here.

They also had a booth in the Javits Center with DC Direct, featuring DC Comics and World of Warcraft, plus some of the same Marvel and Minimates items, and other new items. You can see that gallery here. I know, it's confusing. But the pictures are great!

2/13/2007 - 10:55pm EST -- Okay, folks. We've got a bunch of pictures to get online, so we're bypassing our company pages until we get the galleries up. As time permits, our company pages with descriptions will be uploaded.

2/13/2007 - 1:34am EST -- NECA's galleries are online, featuring Harry Potter, Pirates of the Caribbean and other entertainment properties! Check them out!

2/13/2007 - 12:45am EST -- Sideshow Collectibles has statues and busts from a whole bunch of properties - Star Wars, Lord of the Rings, Spider-Man 3, Marvel, Buffy, and more! Check them out!

2/12/2007 - 11:37pm EST -- DC Unlimited is a new brand, and they make a splash with World of Warcraft! Check them out!

2/12/2007 - 11:12pm EST -- Toynami galleries are next up, featuring Robotech, Futurama and more! Check them out!

2/12/2007 - 10:36pm EST -- Mattel Girls galleries are next up, with Barbie, Beauty Cuties, Disney Princesses and Winx Club! Check them out!

2/12/2007 - 10:32pm EST -- Our Hasbro Girls galleries are up, featuring My Little Pony! Check them out!

2/11/2007 - 10:30pm EST -- Our Jakks Pacific galleries are online, featuring Dragonball-Z, Pokemon, Rocky and WWE Wrestling! Check them out!

2/11/2007 - 10:10pm EST -- More pictures from Fisher-Price -- Avatar: The Last Airbender and Planet Heroes! Check them out!

2/11/2007 - 10:09pm EST -- We've got more pictures from Bandai, including Power Rangers, Ben 10, Tamagotchi, and Girlz Connect! Check them out!

2/11/2007 - 9:34pm EST -- More Pictures from Mattel -- new DC SuperHeroes, The Batman, and Battleague, as well as more pictures of Cars, Cartoon Network, Funkeys, Naruto, Ratatouille and SuperFriends are online! Check them out!

2/11/2007 - 6:42pm EST -- Pictures from Mattel -- Cars, Cartoon Network, Funkeys, Naruto, Ratatouille and SuperFriends are online! Check them out!

2/11/2007 - 6:12pm EST -- Pictures from Fisher-Price -- Avatar: The Last Airbender and Planet Heroes! Check them out!

2/11/2007 - 6:11pm EST -- We've got pictures from Bandai, including Power Rangers, Ben 10, Tamagotchi, and Girlz Connect! Check them out!

2/11/2007 - 10:47am EST -- On Saturday, LEGO threw a Collector's Preview Night Party, and we have pictures! Check them out!

2/11/2007 - 9:53am EST -- The Internets are working again, so check out a lot more of our Hasbro pictures. More Star Wars, Spider-Man, Marvel and GI Joe! LEGO is on the way! Check them out!

2/11/2007 - 1:00am EST -- We're having some technical difficulties with our internet connection, so no LEGO just yet. Check back later on Sunday, folks!

2/10/2007 - 11:30pm EST -- More from Hasbro -- Marvel and GI Joe pictures are online. Check them out!

2/10/2007 - 10:33pm EST -- More from Hasbro -- more Transformers, Star Wars Transformers, Attacktix and Titanium, as wel as new Star Wars and Spider-Man pictures are online. Check them out!

2/10/2007 - 6:33pm EST -- The first of our Hasbro pictures are online. We have Transformers, Star Wars Transformers, Attacktix and Titanium online. Check them out!

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